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“The Art of Social Media”
Online course
My course is specific to creative people of all industries and all walks of life! You’ll learn all the ins and outs of all the social media platforms, how to create engaging content, and attract and maintain a high level social following for your personal brand or your business!
Special Course Offer Exclusive to Attendees!
Buy for
399,00€
Who is Dot Lung?
Social Media is what I am all about, working with personalities and industry leaders to assist in building their influence and online awareness. Brand, product, and service digital amplification is my specialty, allowing you and your team to focus on what you do best, while I provide an authentic social strategy.
Why invest your money in my course?
I have been a social media manager for top brands, top festivals, and top experiences around the world. I went from social media user, to social media manager, and now I am an in demand social media consultant. I speak at conferences around the world on social media topics, and I’m an in demand content creator in design, travel, gastronomy, and entertainment.
“The Art of Social Media”
Module details
Module 1
Facebook Freedom!
- Intro to Facebook
- How Facebook Works
- Authentic Content Dominates!
- Reach and Engagement
- What is Pixel and Why Does It Matter?
- Free Facebook Likes Strategies
- Building Communities and Connections
- Building a Facebook Page the Right Way
- How to Maximize Facebook Advertising, Pixel Part II
- Facebook Live and Facebook Stories
- Master Class: Facebook Funnels w/ Arne Giske
Module 2
Instagram is essential
- Intro to Instagram
- Where my brand fits on Instagram
- Optimising your Brand appearance
- Hashtags, Hashtags, Hashtags
- Authentic content is everything
- Essential Tools
- Putting Instagram into your workflow
- Growing your following
- Instagram Stories best practices
- Dot's Secret Sauces
- Crazy Growth with Virginia Sala Kastilio
Module 3
Twitter takes
- Intro to Twitter
- What to Tweet
- Twitter Engagement
- Building your Twitter audience
- Twitter Etiquette
- Do I Need Twitter and Who Does Need Twitter?
- Masterclass: Tim Brown - Don't feed the trolls
Module 4
LinkedIn is essential
- Ten days to 500+ connections
- The best platform for client acquisition
- LinkedIn content strategies
- LinkedIn video: the future is now
- Growing revenue and retainers
- Profile Optimisation
- Keywords, keywords, keywords
- Become a LinkedIn Expert
- LinkedIn social rules
- Your LinkedIn business page
- Advertising tips
- Masterclass: Brittany Krystle - Power up your LinkedIn Experience
Module 5
Pins and Pinterest
- Welcome to Pinterest
- Pinterest for Business
- Analytics
- Creating Boards for Your Profile
- The Perfect Pin
- How Often to Pin & What to Pin
- Group Boards
- Growing your Email List with Pinterest
Module 6
YouTube and Video Video Video
- Your profile page
- Authentic and Compelling Content
- Profile Optimisation - leverage other content
- Cross posting and embedding
- Masterclass: Chris Do - compelling class material
- Masterclass: Marc Colomines - find your creative voice
Module 7
The Success is in the Details
- Masterclass: Darko Peric - Pitching Clients Perfect
- Masterclass: David Carson - Typography means everything
- Masterclass: Sofia Papadopoulou -Compelling design wins
- Masterclass: Enoc Armengol - The secrets to fundraising and crowdfunding
- Masterclass: Marcia Wieder - Achieving your dream
Special Bonus!
BUY NOW and you'll be entered into a drawing for a weekend with Dot in Barcelona!
Stay in a luxury hotel
Dine at the best restaurants with Dot
Receive two days of one on one coaching by Dot
Follow Dot as she produces upcoming course content!
Special Course Offer Exclusive to Attendees!
Buy for
399,00€
Who works with me?
These are just a portion of where I have appeared and clients who have trusted me to build their social media. Let me help you build yours!
Community Managers
Discover more proven techniques to build true online communities with authentic engagement to drive sales or brand exposure and learn from my failures and successes!
Creatives
Whether your a singer, songwriter, photographer, videographer, simply having amazing content isn't enough! Learn my proven techiques to grow your audience and your clients!
Designers
Whether you are a motion designer, or a graphic designer, learn digital strategies to put your work and your portfolio in front of the clients of your choosing!
Additional benefits!
Buying my course will open up doors to special offers for VIP access to all the top design festivals (Digital Design Days, Us By Night), and special VIP access to exclusive Dot Lung in person sessions featuring such luminaries as David Carson, Chris Do, Marcia Wieder, Brittany Krystle, Enoc Armengol, and other featured in her course material. Plus you'll be the first to access more online bonus materials as they become available!
Special Course Offer Exclusive to Attendees!
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